Privacy Policy

1. Who we are

In this Privacy Policy, "Mini Miral", "we", "us" or "our" refers to the Mini Miral baby product store. We act as the "data controller" for the personal information we collect about you when you use our website or shop with us.

If you have any questions about this Privacy Policy or how we use your data, you can contact us via our Contact page or by email at hello@minimiral.co.uk (update to your actual contact email).

2. Information we collect

The personal information we collect about you will depend on how you interact with us. It may include:

• Contact details: such as your name, email address, telephone number and delivery address.
• Order information: details of the products you buy, order numbers, billing and delivery information.
• Account information: if you create an account, we may collect your login details and preferences.
• Communications: copies of messages or enquiries you send us (for example, via our contact form or email).
• Technical data: such as IP address, device information, browser type, and how you use our website (pages visited, clicks, etc.).
• Marketing preferences: information about whether you'd like to receive marketing from us and how you'd like to be contacted.

3. How we collect your information

We may collect your personal information when you:

• Browse or use our website;
• Place an order for our products;
• Create or update an account with us;
• Subscribe to our newsletter or marketing communications;
• Contact us by email, contact form or social media; or
• Interact with our website where cookies or similar technologies are used.

4. How we use your information

We use your personal information for various purposes, depending on how you interact with us. This may include:

• To process your orders: including taking payment, arranging delivery and sending you order and dispatch confirmations.
• To provide customer service: answering your questions, handling returns and resolving any issues.
• To manage your account: enabling you to log in, view your order history and update your details.
• To improve our website and services: analysing how visitors use our site to help us improve performance, layout and content.
• To send you marketing (if you agree): letting you know about new products, offers and news that we think may interest you. You can opt out at any time.
• To comply with legal obligations: such as keeping certain records for tax or regulatory purposes.

5. Legal bases for using your information

Under data protection law (including UK GDPR), we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on:

• Contract: where processing is necessary to enter into or perform a contract with you (for example, to fulfil your order).
• Legal obligation: where we need to comply with a legal obligation (for example, keeping transaction records).
• Legitimate interests: where processing is necessary for our legitimate business interests (for example, to improve our site), and your interests and rights do not override those interests.
• Consent: where you have clearly agreed to us using your information for a specific purpose (for example, receiving marketing emails). You can withdraw consent at any time.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to provide essential functionality, remember your preferences and help us understand how the site is used.

Cookies are small text files stored on your device when you visit a website. Some cookies are necessary for the site to work properly, while others are optional and help us improve your experience or show relevant content.

You may be able to control cookies through your browser settings or a cookie banner / preference centre on our site. For more detailed information, please refer to our separate Cookie Policy if we provide one.

7. Who we share your information with

We do not sell your personal information. However, we may share it with trusted third parties who help us run our business, such as:

• Payment service providers who process your payments securely;
• Delivery and courier companies who deliver your orders;
• IT, hosting and website service providers who support our online store;
• Professional advisers (for example, accountants or legal advisers) where needed; and
• Authorities or regulators where we are required to do so by law.

Where we share your data with third-party service providers, we take steps to ensure they only use it in accordance with our instructions and applicable data protection laws.

8. International transfers

Some of our service providers may be located outside the UK or the European Economic Area (EEA). If your personal information is transferred outside these regions, we will take appropriate steps to ensure it remains protected, for example by using standard contractual clauses or ensuring that an adequate level of protection is in place.

9. How long we keep your information

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy, or as required by law. The retention period will vary depending on the type of information and the reason we are using it.

For example, we may keep certain order and payment records for a number of years to comply with tax and accounting requirements.

10. Keeping your information secure

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse or disclosure.

However, no website or online service can be completely secure. You are responsible for keeping your account password safe and for notifying us promptly if you suspect any unauthorised access to your account.

11. Your rights

Depending on your location and subject to certain conditions, you may have rights in relation to your personal information, including:

• The right to access a copy of the personal data we hold;
• The right to ask us to correct inaccurate or incomplete data;
• The right to ask us to delete or restrict the use of your data in certain circumstances;
• The right to object to certain types of processing (for example, direct marketing);
• The right to withdraw consent where we rely on consent; and
• The right to data portability in some cases (to have your data transferred to you or another provider).

If you would like to exercise any of these rights, please contact us using the details provided in this policy. We may need to verify your identity before responding.

You may also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

12. Marketing communications

If you choose to receive marketing from us, we may send you emails or other messages about new products, offers or news. You can opt out of marketing at any time by:

• Clicking the "unsubscribe" link in our emails; or
• Contacting us and asking to be removed from our list.

Even if you opt out of marketing, we may still send you service messages relating to your orders, account or important updates about our services.

13. Children's privacy

Our website is intended for use by adults. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided us with personal information without consent, please contact us so we can delete it where appropriate.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices, technologies or legal requirements. The updated version will be posted on this page with a new "Last updated" date.

We encourage you to review this page periodically to stay informed about how we protect your information.

15. How to contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

• By email: hello@minimiral.co.uk (update to your actual email); or
• Via the contact form on our Contact page.